We’re Imaginaire. The Human Ecommerce PPC Agency

Ecommerce PPC services, with a human touch

Helping you take a more human-centred approach to your ecommerce PPC strategy

By nature, it’s very easy to stop thinking about the actual people that are being targeted with your PPC campaigns, especially with ecommerce PPC. After all, you rarely interact with the individual customers that buy your products, so it’s natural to only see the impressions, clicks and revenue.

We take a slightly different approach to this. We think about your audience and their journey to a purchase with you, then we engineer your PPC strategy around that.

A perfect example of this is this simplified sales funnel of an ecommerce brand…

• The customer has a problem and they don’t know how to solve it yet, so they search for the answer — i.e. “how can I fix the clutch on my car?” (Text ads – informational content)
• The customer knows how to solve their problem and is now looking at options — i.e. “best clutch parts” (Text ads – comparison content)
• The customer has a specific product in mind and is searching for it — i.e. “Wizmo Clutch Part 1293831” (Google Shopping)
• The customer gets distracted and forgets they were on your website — Remarketing ads

By operating in this way, you attract customers at every stage of the buying journey and you can often convert them at an earlier stage than competitors who are focusing only on Google Shopping ads.